Geely has finally signed a binding contract to acquire Volvo Cars for US$1.8 billion on Sunday March 28, 2010. Having been in the M&A game myself, I know that these types of deals are very rarely reported the way they happen. So I dug up Ford’s US Securities and Exchange Commission filings and compared them [...]
A recent WSJ Asia story on neuromarketing (full article on subscription-only basis) had me thinking about Chinese advertising and how it differs from Western advertising, but how it needn’t necessarily be so.
The article describes how Campbell Soup discovered the new world of neuromarketing. Neuromarketing is a relatively new field of advertising where researchers study physiological [...]
Season’s greetings to everyone.
I admit to still being new to this blogging caper, yet am suddenly feeling obliged to post something during the holidays…
In my previous – and first – post, I started a list of what I saw as the Top 5 main issues for China to grapple with if it wants to take its [...]